DAISO 50th
ANNIVERSARY

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Daiso will continue
executing Big and Creative!

Daiso started with the concept of One Price at 100 yen and celebrates its 50th anniversary. To make
the lives of people worldwide a bit newer and more fun in the next 50 years, Daiso will accept
the challenge suggested by its name (“DAI” means “big” and “SO” means “to create” in
Japanese). Starting with the Bonus Amount Campaign, Daiso in its 50th year will be Big and
Creative with unique products one after another.

MESSAGE

Thanks to your support, Daiso can celebrate
its 50th anniversary.

The One Price makes it possible to buy more. The One Price allows you to give it a try.
The One Price encourages casual purchases that lead to changes in everyday life.
The One Price has infinite power to enrich our lives.
For these 50 years, our thoughts have never changed.
We would like to contribute to satisfaction in life by surprising you with our large
selection and delivering the joy of finding unexpected products.
By far the best product lineup, highest quality, and the most ingenious ideas.
Daiso will bring out a more exciting shopping experience, life, and society
with the power of the One Price.
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INFO

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ダイソーれたことやる課

Big and Creative Division
Starting in Spring 2022

Details

We release information on the 50th Anniversary Project on SNS sites! We release information on the 50th Anniversary Project on SNS sites!

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