- Outlook of Daiso
-
- 2018
-
Deployment of the 300-yen shop called THREEPPY
The birth of THREEPPY
- “Of course! Daiso”
-
- March 2019
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Unifying the Daiso brand with a common global corporate identity (CI) to enhance the brand value of Daiso worldwide.
Toward further progress…Formulation of a common global corporate identity and brand message
In March 2019, Daiso revealed its worldwide corporate identity and brand message to become a global retailer originating from Japan and to enhance the brand value of Daiso worldwide. We will continue to push forward as a company that serves as the infrastructure for the daily lives of people around the world.
Business Credo
Enrich people’s lives worldwide
through One Price
-Exciting Price, Exciting Quality-
- 2019
-
The Malaysia Global Distribution Center (GDC), a warehouse that serves as a logistics hub, opened in Kuala Lumpur.
- April 2019
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Established the Women’s Ekiden Team
- May 2019
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Emperor Akihito abdicated
- October 2019
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Consumption tax rate raised to 10%
- December 2019
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COVID-19 worldwide pandemic
- May 2020
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Business transfer of 300-yen shop CouCou from Build Jump Co., Ltd.
A store featuring cute sundries priced at 300 yen.
About 4,000 items that color everyday life await you. Many items are original CouCou products. A variety of new products, including character goods and convenient items, are introduced every week, creating a fresh and surprising atmosphere that will always keep you entertained. - 2020
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Store No. 1 with the new Three Arrows logo opened in Umeda in the heart of Osaka with a sales floor area of about 1,850 m2.
The first Osaka Umeda branch opened with the new CI. - 2021
-
The online Daiso Net Store opened.
- “Something kind of
good that
continues
to be good” -
- March 2021
-
The Standard Products store No. 1 opened in Shibuya, Tokyo.
Under the concept of “Something kind of good that continues to be good,” Standard Products offers basic, yet sophisticated household goods, which allow users to enjoy individuality at a price range of 300 to 1,000 yen. The brand is committed to the development of eco-friendly products and collaboration with domestic industries. The opening was a major topic of conversation, and the initiative received good recognition. The facade, signage, posters, POP, paper bags, and the website won the Good Design Award 2021 hosted by Japan Institute of Design Promotion (JIDP) and ranked No. 1 in the New Business category of the Store of the Year 2021 hosted by Diamond Retail Media Co., Ltd.
- In March 2022,
Daiso Industries
celebrated
its 50th anniversary. - Message from the CEO
- Daiso Industries in its
50th anniversary year -
- 2022
-
Rebranding THREEPPY
With the new concept “Be Pretty and Be Myself,” THREEPPY offers all simple and pretty household goods in trending colors in the price range of around 300 yen. With playful and colorful features, it aims to present trend-setting items.
In 2022, rebranded to build a new concept.
THREEPPY grew out of the conventional pop image by dropping items with characters, animal prints, and toys from its inventory. With light, pale colors and delicate designs, THREEPPY was reborn.
- April 2022
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The Global Flagship Store opened in Ginza to bring out three brands: Standard Products, THREEPPY, and Daiso
- May 2022
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First three overseas global flagship stores open at the same time in Singapore
- June 2022
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Management Policy Presentation
to the next future
