In the late 90s, we opened two stores each day and up to 64 stores each month.
For example, we set up a small (about 35 ㎡) sales floor called the 100 Yen Club in the stationery section of a major supermarket. The idea was to increase permanent sales spaces. However, the number of items was limited, and there was no catalog to place orders. We handled handwritten orders sent via fax. This process was difficult to manage and, not surprisingly, we failed. The first directly managed store opened in 1991 in Takamatsu, Kagawa. Although the floor area was 100 ㎡ and stocked with only about 300 items, the store sold 1 million yen each day. In the beginning, we tried to open stores in shopping districts, but we had a hard time renting space. Nevertheless, we gradually became well known, and by the late 1990s, we opened two stores every day and up to 64 stores every month.